Jeep® Badge of Honor

Refresh of the Badge of Honor app interface

Role

Year

UX & UI Design

Client

C.G. Jung Society, Seattle

2021

Background

Jeep® Badge of Honor is a brand engagement platform for the enthusiast of the off-roading adventures. The product helps with discovering new trails and engaging Jeep owners in the growing community through events and gamification aspects.

Goals

As the product was developed a several years ago, it was built without an established design system in place. The components were not cohesive, the product looked chaotic, which impacted the perception of the brand. The goal of the UI redesign was to introduce the consistency between the visual elements  to make the product reflect the professionalism of the brand and introduce a design system that’s scalable and elegant.

My Impact

I worked on redesigning multiple pages of the product (included below) component by component, along with the supervision of the senior designer and a design director.

Process

Iteration and validation

When I joined the Badge of Honor project, the basis of the design system has been established. As my teammates finalized the design audit and core elements of the design system, I worked on redesigning assigned pages and components by using the existing system elements and adding new ones whenever required. At all stages of ideation required keeping design heuristics in front on mind. On top of that, I focused on presenting the information needed for the user in a way that brings them the most value from perusing each page. Below are the main principles I tried to be always mindful of during the ideation process.

Knowing the answers to these and more questions allowed me to successfully approach the redesign of each component with empathy. Each exploration process gave start to multiple versions and iterations that were discussed with the team and selected for the final implementation.

Conclusion

This is one of my favorite projects I got to work on so far as it’s an already existing app with over 13k ratings and an established base of users, so it was a pleasure to help improve the experience for so many in terms of enjoyability, cohesiveness, and information layout. A chance to completely redesign the existing interface doesn’t come across very often, so it was a great opportunity to flex that creative muscle and get into the heads of the users of such an adventurous and fun brand that is Jeep.